FEWA Wholesalers Mean Business

Overview of North American Market  |  How Equipment is Marketed
What Wholesalers Do  |  What Wholesalers Need from Manufacturers
How to Find the Wholesalers

What Wholesalers Need
from Manufacturers

Manufacturer responsibility does not end
with sale to the wholesaler

Wholesalers and dealers are extensions of the manufacturer . . . not the customer

• Parts -- Some have requirements for country of origin.  Most want to buy bearings 'locally'

• Tires -- Standard North American size (15", etc.)

• Literature/Marketing information -- Geared to North America.  American English, no poor translations

• National Advertising Presence -- Commitment to support advertising

• Warranty -- Wholesalers can help facilitate warranty decisions based on manufacturer policy. Work together to set policy.

• Product Liability Insurance -- Requirements in U.S. and Canada

• Safety Signs/Decals -- Slow moving vehicle decals, lights, safety chains for towed machines